Take a look inside a Greeting Card Trade Catalogue
For Greeting Card Creators, with bonus content for paid subscribers
I’ve been sending out my trade catalogues over the summer, slowly, as I decided to add an illustration of the shop I was sending them out to on their envelopes. I think it’s worked, I’ve had orders from 3 brand new stockists, several from ‘dormant shops who’ve not ordered for a while and lots of lovely comments
I adore mine, it’s a keeper. My postman loved it too
Here’s my checklist for what I put in my trade catalogue;
A bestselling card, or my favourite new design if I’m launching a new collection, on the front
Another strong image with my logo and website clearly printed on the back
A welcoming photograph of myself with a short introduction as to who I am. How long I’ve been working, any awards? other brand names. This should be brief, shops are busy, they don’t want to read an essay.
Clear pricing
Minimum order for free shipping
Shipping costs for small orders under my minimum
Sizes of the cards
Colours of the envelopes
Delivery timescales
Online shop details
Invoice terms of payment
Images of all cards with their SKU code and description
Any special offers or bespoke services
In the video, I take you through my actual catalogue and talk you though what’s in there and why, plus a very brief overview of how I made it in Procreate (it assumes you’re familiar with Procreate). I think I’ve covered everything between the list above and the video but feel free to ask a question in the comments.
